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SUMMARY:Opportunities & Challenges for Czech SMEs in China’s F&B Market
DESCRIPTION:Název akce: Opportunities & Challenges for Czech SMEs in China
 ’s F&B Market\nURL: https://www.spcr.cz/opportunities-challenges-czech-s
 mes-chinas-fb-market\nPopis: \n\nTo gain a foothold in China’s food & be
 verage market\, Czech SMEs have to navigate complex import procedures and 
 food safety regulations\, among other challenges. However\, opportunities 
 for growth are significant\, in a market with a high number of middle-clas
 s consumers interested in Western food products.\nCzech beers and wines\, 
 celebrated for their quality and tradition\, have a potential advantage as
  Chinese consumers increasingly seek premium and exotic beverage options. 
 Similarly\, dairy producers\, particularly those positioned as healthy or 
 organic\, can tap into the rising health consciousness among Chinese consu
 mers. By focusing on these areas\, Czech SMEs can leverage their quality a
 nd other strengths to penetrate and expand in the competitive Chinese mark
 et.\nIn order to support Czech enterprises interested in accessing this ma
 rket\, the Ministry of Agriculture of the Czech Republic\, the Embassy o
 f the Czech Republic in Beijing\, and the EU SME Centre are organising 
 on 28 June a free conference in Prague aimed at shedding light on the Ch
 inese F&B market and its specificities.\nEvent registration is available h
 ere. \nAgenda10:00 – 10:20Opening remarksIntroduction by the Ministry o
 f Agriculture of the Czech RepublicIntroduction by the EU SME Centre10:20 
 – 12:15Presentation of the post-COVID Chinese F&B marketDaniel Pedraza\,
  Project Director\, EIBENSThis presentation will cover the following topic
 s:General analysis of the F&B market including its current trends\, challe
 nges and opportunities\;Assessment of specific sectors of interest (dairy\
 ; beers and wines)\;Key marketing concepts\;Recommendations for first time
  exporters or exporters with a low level of experience (this is the expect
 ed key audience\, should the partners identify a different kind of attende
 es this focus can be changed).A Q&A session will be included at the end of
  the presentation.12:15 – 13:00Overview of the CIFER system and recommen
 dations for trade fairs participationAlessio Petino\, Business Advisor\, E
 U SME CentreThis presentation will cover the following topics:Overview of 
 the GACC/CIFER system\;Common Issues faced by EU SMEs\;Recommendations for
  participating in trade fairs and exhibitions in China.A Q&A session will 
 be included at the end of the presentation.\n
URL:https://www.spcr.cz/opportunities-challenges-czech-smes-chinas-fb-marke
 t
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