China for First-Time Exporters: How to Approach the Chinese Market

European SMEs face a significant opportunity as well as a formidable challenge when they consider entering the Chinese market. Lack of substantial resources and experience can make navigating the intricate regulatory and cultural landscape of China a daunting task. Notably, customs regulations, certification prerequisites, and licensing procedures pose frequent hurdles. Building relationships with Chinese partners and attracting customers’ interest can also prove difficult.

On 24 November, the EU SME Centre and Voka – Flanders’ Chamber of Commerce and Industry are organising a webinar to give European SMEs an informative overview of the Chinese market. The event aims to give new exporters the knowledge necessary to conduct business in China, with a focus on partner identification and contract signing.

The webinar will feature practical cases highlighting the primary challenges faced by EU SMEs and essential precautions to mitigate potential issues.

Agenda
(Brussels Time)

9:00 – 9:20

Welcoming remarks
EU SME Centre introduction
Voka introduction

9:20 – 10:00

How to Approach the Chinese Market: Peculiarities and Trends
Alessio Petino, Business Advisor, EU SME Centre

10:00 – 10:30

Q&A session

Contact: info@eusmecentre.org.cn